ZTE to Launch Smartphone at $229 in US Market

The Blade V8 Pro smartphone is displayed at ZTE's press conference at CES 2017 on Jan. 4, 2017 in Las Vegas, Nev. Photo by Yujie Xue/BU News Service

By Paula Rothman and Yujie Xue
BU News Service

LAS VEGAS – Chinese telecom and phone manufacturer ZTE announced on Wednesday that it is introducing one of its top selling middle-range models, the Blade, in the US. The phone has already sold over 50 million units worldwide.

“The Blade series is making its way to the US with Blade V8 Pro”, said Jeff Yee, vice president of technology, planning and partnership at ZTE US during a brief press conference at CES. “It is the best middle-range phone you will find at CES,” Yee said.

With dual 13 MP cameras and a 5.5 inch display, the Blade V8 Pro doesn’t have incremental design changes but, based on a hands-on look, it seems to deliver enough for what it costs. At a retail price of $229, the Blade is ZTE’s latest effort to expand its 9 percent market share in the US.

The dual cameras promise to deliver popular features such as the ability to shift the focus of a picture after it has been taken. The Blade can be pre-ordered as of January 4, and shipping will start on January 18.

Here are the complete specs:

  • Dual SIM card slot
  • Responsive Fingerprint sensor
  • Processor: Qualcomm Snapdragon Octa Core 2.0Ghz
  • Operating System: Android M
  • Display: 5,5 inch 1080x 1920 with 2.5D Gorilla Glass 3 technology
  • Memory: 3 GB RAM + 32GB ROM

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