Weekly Wonder: Butterfingers, the favorite spooky candy in Massachusetts

Source: CandyStore.com.

By Naa Dedei Coleman
BU News Service

BOSTON — In 12 years, the most purchased brand of candy in Mass. near Halloween has been Butterfingers, according to data released by Candystore.com.

On Sept. 25, the retailer released sales data and a report on what the top three Halloween candy choices were for each state, as well as the number of pounds of the products that were purchased between 2007 and 2018. A nationwide supplier, the retailer broke down its sales data over the 12 year period during the months leading up to Halloween.

The top Halloween candy purchased in Massachusetts was Butterfingers, with candystore.com selling 69,223 pounds during the period studied. Sour Patch Kids, which was the most popular candy from data collected the previous year (2007-2017) went down one spot, landing second with total sales of 63,728 pounds over the 12 years. Dubble Bubble Gum placed third, with 47, 626 pounds in sales.

Other popular candies in the New England area were Starbursts, which was the topmost ordered candy in New Hampshire, and Twix, the leading candy in Rhode Island.

Interestingly, Massachusetts’ top candy choice was nowhere on the list of America’s top candy bars within the same period. The only one of the top three on the nationwide list was Sour Patch Kids, which showed up as the ninth most popular candy in the country. 

America’s favorite candy this year is Skittles, followed by Reese’s Cup, M&M’s and Snickers, all chocolate-based. The least popular candies, making less than 100,000 pounds in sales, were 3 Musketeers, Almond Joy and Life Savers coming in at the bottom with less than 12,000 pounds in sales.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.