By Allyn Tucker
Boston University News Service
As artificial intelligence continues to advance, corporations have started to look at AI as more than just a tool. Now, they view it as a teammate.
AI, the ability of computer systems to perform tasks that previously required human intelligence, is on a constant rise as technology improves yearly. Exploring the human potential of rooting AI into corporations is the next frontier for business leaders.
According to The 2025 AI Usage Report by the Stanford Institute for Human-Centered AI, 78 percent of organizations reported AI use in 2024, up 23 percent from 2023. In addition, generative AI received $33.9 billion in global private investment in 2024.
Research conducted by JP Morgan estimates that generative AI has the potential to boost markets and increase global GDP by as much as 10 percent, or upwards of $10 billion.
As investment numbers indicate, the rise of generative AI, which creates new content based on already existing information or data, is the next big trend in business. Organizations are racing to get ahead of the pack, mastering AI use and incorporating agents into everyday workflow.
One of the many ways organizations are incorporating generative AI is through the use of AI teammates. As opposed to using AI to gather information, AI teammates work in congruence with professional teams to deliver on its own tasks with autonomy.
The World Economic Forum refers to the practice as “collaborative intelligence,” with AI teammates learning and adapting to the team’s shared objectives.
Instead of fearing that AI will replace jobs, the concept of collaborative intelligence encourages professionals to use AI as an enhancer. While generative AI performs analytical tasks like conducting research, creating copy, and evaluating data, humans have more opportunity to perform critical tasks and tap into creativity.
The rise of generative AI and the use of AI teammates is believed to be most prevalent in the marketing field, followed by legal services, media, data analytics and consumer technology respectively, according to JP Morgan’s report. Professionals in these fields are being urged to embrace these upcoming changes and learn about AI use rather than turning a blind eye to it.
Though generative AI has potential to grow the economy and change the structure of organizational workflows, there are disadvantages involved in AI as well. Users should be aware that generative AI is not foolproof in its responses. Additionally, generative AI tools pose plagiarism, copyright and data security risks.
While generative AI’s growth is a game changer in business and technology, experts urge corporations to embrace collaboration with human intelligence rather than replace humans altogether.
