New LG TV Is Thinner Than an IPhone

Vice President of Marketing at LG David VanderWaal exlains the flagship 4k OLED TV, which is one of the thinnest tvs available, at CES 2017 in Las Vegas, Nev., on Jan. 4, 2016. Photo by Alexandra Wimley/BU News Service

LAS VEGAS — As LG unveiled its lineup of products earlier on Wednesday at CES, all eyes were on the ultra-thin Signature OLED TV W, or W7. At just 2.57 mm, it less than half the thickness of an iPhone 7 and comes packed with new audio and image technologies announced by the Korean company.

Here is a quick overview.

Size: The ultra-thin TV will be available in 77- and 65-inch screens sizes. The panels come with magnets that can be mounted directly on the wall, creating what LG calls “the wallpaper effect”.

Brightness: improvements in the OLED have made the screen 25 percent brighter than its predecessor, according to LG.

Color: A new “nano cell” technology announced by LG should improve the quality of reds, greens and blues displayed on the TV. The improvement would made it possible to display with better accuracy over 1 billion color variations. On top of that, thanks to a partnership with Technicolor, the TV will have an extra calibration mode to guarantee more accurate colors.

Operating System: It comes with the newest version of LG’s WebOs system, 3.5, that allows users to access HDR content online.

Audio: Dolby surround sound technology is embedded in the TV speakers, which should improve the audio by creating a home theater-like experience.

Price: There was no official price announced, but the expectation is that it will range between $8,000 to $10,000. Pre-orders of the W-7 start on Thursday, January 5.

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